link-building
Link Building Services
Link building can be quite a challenging task especially if you are adamant on doing it manually. This is because it requires effort on your part to request links for your campaign. This is why link services can turn out to be crucial for your online success.
When engaging in link you have the choice of going for one way building as well as reciprocal link building. One way linking building is when you requests other websites to link back to you without you having to link back to them. On the other hand reciprocal building involves a mutual exchange of back links on behalf of both parties.
If you want to maximize your SEO benefits then you should focus on one way building instead of reciprocal links. This is exactly what you get when you avail professional building services.
One way links can be acquired in a variety of different ways. One of the most techniques used by SEO experts is to make directory submissions. These submissions can be made manually or with the help of an automated software. However it is always better to make manual submissions since the chances of getting accepted are much faster. Similarly you can go for paid as well as free directories. While there are many free directories you can acquire links from, these directories take a lot of time to accept links. Furthermore paid directories give you better exposure. If however you are short on your marketing budget then you can concentrate on free web directories.
Providers of link services have also started including submissions to social networking websites as part of their packages. This is primarily because social networking websites have become an extremely important resource for acquiring back links and attracting targeted traffic. It is also highly recommended to include some gov and edu link building in your campaign as these types of links give high credibility to a website. Other techniques that are also part of building services include article marketing and press release writing and distribution.
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One Way Link Building
In this article we are going to explore link building and creating both proper one way link building and link exchange campaigns. While the content of your website is one the most important factors in search engine placement and ranking, it is also extremely important that you obtain high quality relevant inbound links over time if you want to retain those high rankings. Getting a new website indexed is not really an issue anymore, but appearing for your keywords in search engine results is a completely different story. Link building campaigns, which are also a part of the indexing process, have to be done in a very specific manor or your website could suffer a penalty and drop out of search results entirely and be placed in what is commonly being classified as the sandbox. Although this sandbox effect has not been completely confirmed by any major search engine, most new websites seem to have a very difficult time appearing in top ten search engine rankings for there chosen keywords in the first 6 months of creation, unless very strict guidelines are adhered to.
There are basically two different types of links, one way links and reciprocal links. There are other more complex link building techniques but the first two are the major types that anyone with a website can get without treading too closely to the out skirts of the sandbox.
Reciprocal linking is basically a link exchange between two websites. Website one places a link to website two, and vice versa, and can consist of a text link or image ad between each website. However in recent months these types of links are being considered less valuable than a one way link by search engines. You might be asking yourself, “Why bother then?”, and of course that is a great question that deserves an answer. In the past a reciprocal link was simply counted as a link by search engines no matter what, so what began to happen over time was that totally unrelated websites exchanged links to manipulate search engine results. For example, a website about exotic cars was exchanging links with a website about house painting just to gain a link.
Search engines have evolved to the point that they now realize that a person searching for exotic cars probably doesn’t care about house painting, so this type of link exchange is heavily discounted. Search engines want to provide the best possible results in the top ten to there users, and as such a website with a few good relevant inbound links will now out perform a website with many irrelevant links. What this boils down to is a reciprocal link can still serve a purpose towards not only getting qualified traffic to your website but also search engine consideration if the two websites that link together are related in some way. An example of this would be if the exotic car website exchanged links with say an exotic truck website, or the house painting website exchanged with a home renovator website.
Not only will web surfers of both websites probably click on the link exchange, it will be a more qualified lead as they are both in the same type of niche category and search engines will recognize this. The easiest way to obtain this type of link is to visit the Open Directory Project and type in some keywords related to your own website. The Open Directory Project is considered an authority to search engines so when the results are returned take note of all the categories, sub-categories, as well as websites it considers related to your search term. Then type in these new search terms into any search engine, draft a short and simple e-mail to the Webmaster of each website and request a link exchange. You will not always get a response back, but as stated earlier even a small amount of related reciprocal links are worth the effort for search engine rankings and valuable qualified leads.
One way links are external links from another website that point directly to any web page on your website and without any reciprocal link back. These types of links are more valuable on the whole than reciprocal links, and a quality one way link from a related website is considered a huge vote of confidence towards your website content to search engines. As such your search engine ranking placement will drastically improve as search engines start to consider your website an authority. Sources of one way links are forum signatures, commenting on blogs, web directory listings, and social book marking websites, just to name a few. As stated earlier though, these links have to be obtained in a very specific manner so as to look natural to search engines and obtaining too many one way links to your website all at once will most probably result in a search engine ranking penalty and hurt your link profile.
Now that we have discussed the different type of links and how and where to get them, it is time to build your link building campaigns. In obtaining both types of links you have to choose very carefully how and where your link will appear. As a rule of thumb you should only pay for links on quality websites, and avoid link farms, but if you are unsure which is which, avoid it altogether until you have a little more link building experience, as certain paid links are heavily discounted and can also get you a search engine penalty, and off to the sandbox your website will go. Link farms are basically websites or web pages that contain more than 50 external links on a web page and have little to no actual content on them.
This rule does not include web directories however, as most are legitimate seo-friendly web links contained within neatly organized categories that include a description for each web link, which actually makes up the content required by search engines to be considered legitimate. As there are many web directories that currently accept free one way links, we will now cover exactly how and what to do when submitting your link to them, as well as where to get the best free directory list below.
First you have to obtain the free directory list at info.vilesilencer.com. At the time of this posting they had a list of over 400 verified non-link farm non-reciprocal seo friendly web directories varying in page rank that are downloadable on an excel spreadsheet. Now open up Notepad or WordPad and fill in the details of your website as written below and then save the file.
Title (Anchor Text) – This should be based on your primary, secondary and third set of keywords. It is recommended that you use at least 3 titles and submit to the directories using 60% your primary keywords, 30% your secondary keywords and 10% your third set of keywords. Submitting in this manor should prevent search engines from considering these one way links as link spam and applying a filter. Try not to use unnecessary capitals because directory owners do not like them.
Description (Web Content) – This should be written in the third person with a call to action using your keywords, but not a keyword stuffed sales pitch. It is recommended that you have a least 3 descriptions consisting of 250 to 300 characters and tailored to your above selected titles. Submitting a well written description will not only improve your chances of being accepted to the directory, but will also assist the directory owner by providing him or her with the required web page content.
Keywords – Some web directories accept Meta keyword information so you should make a list that includes 3 to 7 of your most important keywords or keyword phrases.
Visit each of the web directory links provided on the excel spreadsheet and when submitting pick the category that best fits the description of your website and copy and paste the information in the file you saved earlier. It will speed up the submission process and eliminate things like spelling mistakes that are sure to be rejected by the directory owner. As stated earlier your link building campaigns should be done over a period of time as directory submissions are a part of a long term strategy, and getting too many one way links at a time looks like spam to most search engines.
It is highly recommended that you only submit to 5 to 10 directories a day as some have almost immediate acceptance, but most higher page rank directories take longer to get listed because of a back log of submissions. Once you get used to submitting you should find that it takes you no more than 2 minutes for each directory and your link building campaign will be finished with 6 weeks with a total time invested of approximately 15 hours.
If that seems like a little too much time invested on your part or you just want to simplify the whole link building process, we have recently partnered with G-Lock software to distribute a Free Directory Submission Tool that speeds up the process even further. Each directory submission takes less than 15 seconds each, after you set up your link building campaigns, and it follows each of the tips we covered above automatically.
It will also track and report on which directories you have submitted, how many are still pending, and how many have listed you and what anchor text was used for the listing. If you would like more information on this free directory submission tool visit One Way Links to download your free copy or to view a complete tutorial of the free directory submission tool in action, and don’t forget to submit your website while you are there, it’s a free one way link!
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4 Tips To Improve Your Link Building Strategy
What is your link creation strategy? Do you build links based on what worked for others or are you tracking your link building campaigns? When it comes to link creation there is always room for improvement and that is why these 4 tips will help you with your current link strategy.
Are you tired of not getting the traffic your site deserves? Most website owners think they should be getting more traffic than they really do and the truth is you probably do. The problem with link isn’t the fact that you aren’t doing what you need to, it is probably you just aren’t doing it the right way. There are many ways to do link building better and even improve your link building methods, but the first thing is that you need to learn these methods.
4 tips to improve your link strategy
Build links daily – The first thing is to build links daily that way you can climb the search engine rankings steadily instead of jumping from one position to the next. The other reason you should build links daily is because you don’t want to get out of a rhythm. Once you get out of a rhythm you will find it hard to get back to what you were doing and your sites links could suffer.
Write articles – Another way to improve your link strategy is to write articles. The reason you want to write articles is because this will help get your links out around the internet as opposed to just in certain places. If you want to build a lot links very quickly then you really need to write articles and submit them to many different article directories.
Do guest posting – Guest posting is perhaps one of the best ways to build links and the reason is because you can get your links on many high page ranked sites very quickly. If you want to improve you link strategy then you need to do guest posting because it will help out immensely.
Study your stats – The last thing you need to improve your link building strategy is that you need to study your stats. Most website owners don’t have anything to help them with their stats and this is problem. If you don’t currently use Google Analytics then I highly recommend that you start because it will help you read where your traffic is coming from and what methods you should concentrate on.
If you are serious about building links to your website then you need to follow these 4 tips. Building Link is more than just adding your link to comments of to posts, you need to have a strategy to get your links everywhere online.
Link Building With Social Bookmarking Submission
Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.
What Content To Bookmark?
In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the ‘social’ aspect. Don’t bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.
SEO for Bookmarking
By using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the bookmark information such as the title, description and tags are optimized for SEO purposes.
The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn’t have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.
When To Create Bookmarks
Google and most other search engines monitor the frequency at which backlinks are created and if a large number are created all at once they are not as effective as a steady drip of new links coming in over time. Therefore it is best to bookmark your content on a regular basis rather than all at once. If you’re bookmark a site containing a lot of existing content then perhaps spread out the bookmarks to just one per day.
There is another thing to consider too; there are a great many social bookmarking sites that you can use and for best results you’ll want to submit to as many of them as possible. Don’t settle for one backlink when you could have 20, 50, 100 or however many you have time to create! If you are short on time you can use automated social bookmarking submission tools to do the work for you but this is where you need to be careful. Some such tools will create all of those bookmarks in one hit which is not ideal. Choose a tool which will allow you to space out your submissions steadily over a number of days and create them all for you on auto-pilot.
Finding Bookmarking Sites
There’s literally thousands of social bookmarking sites online these days and new ones pop up all the time. For a more effective backlink, there are two things you are looking for – the page rank of the site and whether or not it is ‘dofollow’. The higher the page rank the better and do follow is guaranteed to be picked up by the search engines. To find some go to Google and search for something like ‘do follow social bookmarking sites’ and you’ll find lists of them. Alternatively if you use an automated social bookmarking submission tool that has sites built in, it will handle all of that for you.
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